Bloomberg | September 2021 | Indigo Announces Finalists for Mini Marché, a New Shop-in-Shop to Support Local Canadian Businesses

TORONTO, Sept. 14, 2021 /CNW/ - Indigo (TSX: IDG), Canada's largest book and
lifestyle retailer, is thrilled to announce the finalists for its inaugural
Mini Marché program, a shop-in-shop experience dedicated to supporting
Canadian small businesses. After a months-long application and review process,
twelve standout brands were selected and are available now in select stores
and online at

In January 2021, Indigo sent out a casting call inviting innovative brands in
the kids and baby business to apply for consideration. Brands who identified
under one of the following six criteria were prioritized: Canadian owned or
managed; BIPOC (Black, Indigenous, People of Colour) owned or managed; women owned or managed; LGBTQ2+ owned or managed; environmentally friendly (organic, chemical-free, locally sourced, ethically made); and/or philanthropic and purpose driven.

The Mini Marché Finalists are:

* Zee Zee's World : Unique and creative puzzles that help parents and
educators navigate challenging conversations with children through the
power of play
* Go Coconut : Modular, eco-friendly and durable foam furniture for kids to
lounge and play on
* The Chevron Heart : Inclusive clothing that makes a stylish statement
encouraging individuality and confidence
* Zuri & Dre : High quality plushies created by Danielle Murrell Cox, author
of My Hair , who was inspired to create faces that showcase people who
look like her and the world around her
* Numpfer : Gentle enough for preemies, these multi-use bibs and blankets
are made from ultra-absorbent organic bamboo cotton for baby's delicate
* Spilt Milk Baby Co . : Minimalist, multi-purpose cloths cute enough to be
a baby bandana and made of soft, 100% muslin cotton
* Stash + Story : The reinvented baby book for modern families to write and
display memories, events and photos with beautiful and customizable pages
* My Kindness Calendar : A fun calendar that helps parents and teachers
instill kindness and confidence
* Balu Organics : An ultra-safe soft ball pit made of soy based, organic
materials where little ones can develop their cognitive and
problem-solving skills, strength and imagination through play
* Crooked Crown Kids : Unique, non-slip headbands born from a family
photoshoot gone wrong and designed to grow with your child
* Tiny Kinfolk : Eco-friendly, gender neutral and functional and modern baby
rompers featuring one-of-a-kind designs, two-way zippers and fold-over
cuffs on hands and feet
* Nudnik : Kids apparel made entirely from pre-consumer textile waste and
discarded scrapes that would otherwise pollute the planet

"We're so excited to welcome a wonderfully diverse and innovative group of
Canadian brands to the Indigo family and introduce them to our customers,"
says Gail Banack, Vice President, IndigoKids and IndigoBaby. "Following a very
rigorous selection process, we feel these founders, their stories and their
brands are reflective of our values and our mission at Indigokids and
Indigobaby. This collection of products was chosen thoughtfully and in keeping
with our commitment to offering our customers unique, beautiful, and fun
products for their kids. We're looking forward to launching even more products
through Mini Marché in the future with the goal of spotlighting and supporting
local and diverse businesses across the country."

As the destination for kids and baby in Canada, these brands fit seamlessly
with Indigo's curated assortment of apparel, décor, toys, baby essentials, and

To learn more about Indigo, visit
Bloomberg | September 2021 | Indigo Announces Finalists for Mini Marché, a New Shop-in-Shop to Support Local Canadian Businesses
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